ClippaNet manufactures and sells net clipping machinery — a niche, technical product with a very specific global customer base. When Matt Thacker, the director of MATS Ltd and ClippaNet, came to me, he had already seen me build the MATS Ltd website from scratch. He was happy enough with the result that he asked me to do the same for ClippaNet.
What followed was a full rebuild: not just a visual refresh, but a rethink of the messaging, structure, and conversion path from the ground up.
Read the full case study for the complete breakdown of the rebuild.