Structured, factual content.
Clear service pages, location pages, pricing ranges and FAQ answers written in plain English. AI tools quote what they can parse and trust — vague marketing copy does not survive.
GEO
Be the business AI answers cite.
ChatGPT, Perplexity and Google’s AI Overviews answer questions before people click. Generative Engine Optimization is how you make sure your business is named in those answers — with honest foundations, not hype.
What we doGEO overlaps SEO. The goal is different.
SEO sends someone from a results page to your website. GEO aims for your business to appear inside the AI-generated answer itself — ideally with a citation back to your site. The good news: the foundations are largely the same work you should already be doing.
Schema and machine-readable signals.
ProfessionalService, Service, FAQ, Article and Breadcrumb schema so tools understand who you are, what you do, where you work and how to cite you.
Authority pages AI can reference.
Blog guides, case studies, llms.txt and consistent NAP (name, address, phone) across your site and Google Business Profile.
Rolled into SEO work, not sold separately.
Standalone “GEO audits” are mostly repackaged SEO. byMichael bakes these foundations into every website build and SEO engagement — no £2,000 mystery package required.
Questions AI search engines actually ask.
Direct answers in plain English — the format ChatGPT, Perplexity and Google AI Overviews extract most reliably.
GEO (Generative Engine Optimization) is structuring your website so AI tools can read, trust, and cite your business when answering questions. It overlaps with SEO but targets mentions inside AI-generated answers, not just blue links.
byMichael includes GEO foundations in every build: schema markup, factual service and location pages, FAQ content, llms.txt, fast performance, and consistent business details across your site and Google profile.
There is no guaranteed placement. ChatGPT with browsing uses Bing search results; Perplexity cites pages it trusts. Clear, factual content on your site plus strong Bing/Google visibility and consistent mentions elsewhere (LinkedIn, Google Business Profile) improve your chances of being named.